For a while now, our customers have been asking us to provide them with a stronger hold styling product. If we had to rate our current styling line up, Gelebration Spray and Rockin’ Ringlets would be light hold, and Confident Coils would be medium. That definitely leaves room in the category for a firmer hold styling product and we hear you that you’ve been filling that need elsewhere. Well, you don’t have to anymore, Jessicurl fans! After months of testing, we’re super excited to introduce Spiralicious Styling Gel, the thicker, stronger hold styler you’ve been asking for. Spiralicious is much thicker than Confident Coils and very gel-like in consistency but does not flake in the hair like many gels can. While it can dry crunchy, that initial crunch scrunches out really easily, leaving the hair very soft to the touch, but the curls hold up all day. No ramen-noodle curls here! One of the best parts about it is the frizz control. Seriously people, the frizz control on this stuff is NO JOKE! If you currently use Rockin’ Ringlets, you’ll find that the two work together really well. If you don’t find you need a curl enhancer (which is what Rockin’ Ringlets is), Spiralicious will provide you with fabulous hold and frizz control but without giving you “helmet head.” It’s pretty awesome, if I do say so myself.