All natural. 100% Vegetable base with added scrub action. No animal fats. Instead of animal tallow (sodium tallow ate) common to most soaps, we feature a pure vegetable base of palm and coconut oils. Our seaweed grain's scrub action, which helps remove hidden impurities, has been a family favorite in shower or bath for many years. In Spain, seaweed soap is even used as part of one's slimming or anti-cellulite routine. It stimulates circulation and helps discharge toxins. It's a soap both men and women will love.