About Us


BEAUTY IT IS was created to provide brand name products at amazing low prices. Our online beauty store rides the cutting edge of technology to bring you an ever expanding inventory at direct discount prices.

Product Guarantee

All of the products offered by BEAUTY IT IS are the 100 percent real authentic original brand names, and we offer all of your favorite brands, such as 12 Benefits, L’anza, and Fairy Tales . We only carry genuine brand names. Whether you're looking for the best hair care products, skin care products or makeup online, when you shop with us, you’ll find absolutely NO imitations or knock-offs.

Note To Our Customers

If for any reason you are not satisfied with what you receive, we will make every attempt possible to resolve the issue if we made a mistake.

Please do not assume a mistake is intentional, and please try to resolve the issue with us.

Our customer service team is here to provide you the utmost customer service possible.

Our Commitment

The customer service staff at BEAUTY IT IS works hard to ensure your shopping experience is completely satisfying and enjoyable. While we are proud to offer a tremendous selection of genuine, brand name products, our number one concern is offering superior customer service.