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Have you ever looked at the pictures of models and wondered how in the world that picture perfect hair was achieved? Of course, there are hours of photoshop that go into getting them to look so incredible, but when you step out into the summer heat and immediately have an extra layer of frizz on your head, it’s hard to imagine that anyone can have hair that looks even a portion as good. At Beauty It Is, we offer the high-quality supplies that you need to make the most of your hair and leave it looking beautiful. Here are a few tips that you can make the most of as the summer frizz starts to get a little crazy. Condition...

Everyone has their favorite feature, and understanding how to play it to your advantage is something that you should know how to do. When it comes to your eyes, there are only three beauty products that you need so that you can feel beautiful each and every time. Now, we know that there is much more that goes into some of the beautiful masterpieces that our customers are capable of creating, but when it comes to the bare minimum of essentials, there are only three pieces that you should always have on hand, and these are them. Mascara It takes but one walk through the makeup aisles at your local store to realize that there are about 7 different brands...

If you’re in tune with your hairdo then you know that it calls for a different color as the seasons change. The warm honey tones that you add into your hair are completely different from the low lights that you have streaked through in the winter. In fact, you may be daring enough to completely change from a warm auburn in the fall to a strawberry blonde in the summer. If you’re someone that knows their look is going to change as consistently as the seasons do, then you know that this type of lifestyle requires a little bit of extra care for your hair. At Beauty It Is, we totally get that colors are going to come and go,...