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Hitting the gym is a great way to tone your muscles and slim your waistline, but did you know that it also comes with beauty benefits? Is your 2017 New Year’s resolution to lose weight or get in shape? If so, there’s no better time than the present to start working towards your goal, and there’s simply no replacement for hitting the gym, not just for its health benefits but because of its beauty benefits! Exercise isn’t easy, but you may have a little more motivation once you hear about the amazing beauty benefits that come with exercise! The following is a list of the beauty benefits of exercise from your go-to online beauty store: #1. It makes you glow...

We all want soft, glossy hair, and there are lots of things you can do to achieve it! Glossy hair: we all want it, but for many of us, it feels impossible to achieve. If this sounds like you, you’ve come to the right place. At Beauty It Is, not only do we offer the best hair products available, we also have the know-how to help you achieve the glossy hair you want. Here are a few things you can do to achieve soft, glossy hair: #1. Brush the right way If you brush your hair too vigorously, you could end up damaging it, which leaves you with dull, lifeless locks. You should also avoid brushing your hair when it...

Don’t show up to your holiday parties with just any makeup look! After you’ve spent your time picking out the perfect holiday dress and shoes, the last thing that you want is to end up with boring makeup. Amp up your makeup look this holiday season with these must-have holiday makeup trends: Luminous Skin Stress, cold weather and a busy schedule can make your skin appear dull and lifeless, which isn’t exactly the look you want to go for during a holiday party. Luminous skin is the perfect accessory for any holiday gathering, and luckily, with a little bit of baked blush or bronzer on your side, you can create a naturally luminous look without resorting to glitter. Although we...