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We all want to look our best, but it’s all too easy to make mistakes when applying your makeup. With Beauty It Is, your go-to online beauty store, you’ll have all of the tools and products you need to look your best, but the right products will only get you so far. You also have to know how to use them correctly! Here are some of the most common makeup mistakes we run into and how to fix them: Mistake #1. Neglecting to clean your makeup brushes. If you have been wondering why your face is breaking out or your makeup just doesn’t look fresh, dirty makeup brushes may be to blame. Keeping your brushes cleaned properly can help to...

What is a leave-in conditioner? A leave-in conditioner is a staple product that should be in everyone’s hair care routine. Leave-in conditioner is a conditioning product that you do not have to rinse out of your hair. These contain humectants and help attract moisture back into the hair, which create a stronger, more flexible hair strand. It’s an excellent nourishing treatment that can be used alone and/or as a restorative styling product that leaves hair soft and bouncy. Works on all hair types to bring out natural luster and manageability while also making hair stronger and healthier with every use. Can be used on wet hair for extra shine or dry hair in place of a styling cream. If you...

You may think you are saving money by purchasing drugstore hair products, but is saving a few bucks really worth it? No one wants to spend more on their hair care products than they have to, but when it comes to your hair, settling for low quality, drugstore care products may come with a bigger cost than you think. In our last blog, we talked about how drugstore products actually cost more in the long run, contain fillers and have a higher pH level than they should. Today, we will be going over the last reason why you should avoid drugstore hair products, which is the ingredients they contain. Here are a few common ingredients in drugstore hair care products...